Building Sustainable Brands | The Savy Agency, Bend, Oregon

Branding - The Buy-Trust Factor

Brands are functional, comparative and emotional because people buy products they know and trust. Brands build equity, as consumers pay more for brands they believe deliver more desirable or sustained benefits. Brands capture the essence of why the business exists and what it does for people.

Your brand is your mark, your promise and your differentiator. It includes everything from your company’s logo and the way your employees answer the phone to the packaging of your products and services. Strong brands are invaluable.
It's vital to invest in researching, defining, and developing your brand, as your brand is a foundational piece in your marketing communication that you don't want to be without. Here's a great post on 'the big idea of branding'.

BrandSpring - Building Successful and Sustainable Brands

As an integrated marketing agency, we've got branding nailed. We've developed a strategic brand discovery and application process, BrandSpring, that enables us to assist our clients in developing strong and compelling brands that help them connect with and serve their customers better. Savy's BrandSpring process consists of:

Conducting an inventory of current brand assets and trademarks
Gauging brand awareness, attitudes, and trust
Gathering target audience profiles
Evaluating the competitive landscape
Identifying brand strengths and weaknesses
Understanding of targeted goals, business model and dynamics of communication
Delivering brand assessment report, recommendations and roadmap

"The more I study what you have done the more amazed I am that you were able to develop our brand with so much information and symbolism in such a short period of time. Right on the mark. Wonderful work. Wonderful!”
Nancy Ueland, Harmony 4 Women

"I believe the team at Savy are some of the very best branding experts that I have run across in a very long time. They have the gift for design, and our company will be well served to work with Savy on our corporate branding campaign. Savy can add certain touches to our website, logo, etc. that will prove to be powerful in establishing the look and feel of our company in the years to come." Ramy Louis, InteliTRAILER Inc.